There is a broad range of web management tools for small businesses on the internet. Managing your web presence is very important in the digital age. There are several reasons why businesses need a strong digital presence: it reinforces the brand, boosts marketing efforts, and most importantly, helps connect with customers. Sifting through the weeds of numerous programs that all offer the same thing in their respective space can get annoying so we did it for you.
Since there are a broad range of web management tools for small businesses, our team at Maven Marketing Group has broken them down into 4 categories: Web Design, Social Media, E-commerce Software, and Online Marketing Management. Each category highlights the best web management tools that will help a small business, or really any business, succeed.
There are multiple different avenues for web design. We dive deep into the best web design tools in a previous article written by us, but we are going to focus on the Elementor tool in WordPress.
Maven has found that the best web design tool is WordPress. This realization comes with years of experience in designing websites. WP is flexible, simple, and the most popular among web designers.
The Elementor management tool turns WordPress into an adaptive engine that helps designers build incredible WordPress websites with ease. The tools’ drag-and-drop user interface makes it easy for new designers to start building websites right away. Furthermore, there are several starter templates to choose from.
Elementor Pro has 3 subscriptions. All three-offer full access to the Elementor tool however, the price change directly correlates to how many websites you build using the tool.
Elementor Pro gives webmasters access to powerful animations that will bring your site to life like Parallax web design. They also offer the only design-oriented popup builder. Using Elementor Pro will elevate users’ websites past their competitors, and they will have fun doing it.
A business’s social media presence can have a very positive impact on the company. There is currently a tremendous shift to social media marketing, and managing several different accounts can get overwhelming. Hootsuite, Everypost, and Buffer are great social media management tools that keep all social accounts in order.
Hootsuite integrates with all the major social media platforms and WordPress. It allows users to plan out their posts and schedule posts ahead of time. It is great for businesses with a lot of content that doesn’t want to spend a lot of time every day switching between social media platforms.
Everypost is very data-driven. The main focus of Everypost is to grow users’ social presence while other platforms focus more on organizing social presence. Think of Everypost as a local guide in a foreign country that speaks many different languages.
Like Hootsuite, Buffer is mainly used for publishing content in one place to multiple different platforms. Buffer supports up to 25 social accounts, allowing multiple users to post across all platforms.
If your business needs E-commerce capabilities the best web management tools are WooCommerce and Shopify. Both of these management tools can easily be integrated with WordPress. Your digital shopping cart awaits!
WooCommerce is one of the most popular plugins on WordPress and a personal favorite of the Maven team. This management tool is very versatile and easy to integrate with several different plug-ins.
Shopify is a “pay to play” management tool. The subscription-based e-commerce platform makes it easy, for all designers of any skill level, to create an online store in a short period. Shopify also has a comprehensive tool that helps creators learn the best strategies in e-commerce.
The term “Marketing” in business is Colossal; it covers a lot of different ideas that will help your business operate at a high level. Some of the best web management tools for small businesses are in the online marketing category. Promoting your business digitally is imperative after you have successfully built a website. Even if you have a brick and mortar business, promoting your business online through email marketing and SEO practices can help boost sales.
HubSpot is a customer relationship management (CRM) tool. HubSpot can easily be integrated with WordPress and is great for email marketing. Leads Leads Leads. Converting on leads is key for a business’s success. HubSpot allows users to keep track of all campaigns that drive sales to their business.
The ability to create email campaigns and have all potential customers in one place gives businesses a huge advantage in marketing. HubSpot allows users to send out mass email campaigns and provides the data to go with it. For example, if someone sends out an email campaign HubSpot allows them to see who opens the email and how many times they have opened it. Users can leverage that information and call the people who seem interested in the campaign.
Data is power when it comes to digital marketing. Making decisions based on data could be the difference-maker in a companies’ success. Google Analytics is a free tool that allows users to see exactly what type of traffic is going through their site in real-time.
Google Analytics is totally free. Also, it is the industry leader in web management analytics. Google analytics offers multiple data collection tools that equip business owners to make the best marketing decisions possible. Google analytics provides valuable insights that help shape businesses’ success. Furthermore, Google Analytics can easily be integrated with virtually every web design platform.
If you do it yourself, search engine optimization (SEO) is one of the most cost-effective ways to promote your business. A great plugin on WordPress, Yoast, allows users to properly optimize a website for SEO. Yoast provides a free version with plenty of features however, the paid version gives you access to features that can tremendously help a business.
Yoast keeps users updated when their most visited pages are due for a revamp. This helps keep users organized and up to date on all pages needing content updates. Furthermore, Yoast scans all content on the webpage for readability. This allows users to take the information provided and change it according to Yoast’s high standards. Lastly, Yoast allows users to add schema data. This makes it easier for Google to index the site, improving its SEO ranking without adding additional content.
If you have been looking for the king of web management tools, look no further. SEMrush offers everything your company needs to be successful in the world of SEO. It is trusted by over 5 million marketers around the world and never disappoints.
SEMrush is a paid service and although it is not cheap it is well worth it. They provide businesses with detailed analytics on competitors, keywords associated with any business, audience insights, etc… SEMrush allows businesses to utilize a treasure trove of information that the normal consumer does not have access to. Before taking a company into a new market, business owners should consider using SEMrushes’ market explorer tool. It gives users a clear path of the best markets and how to be successful in that market.
Web management tools can be utilized to make running a business online easier. Building a business online can be overwhelming, but these management tools will tremendously help when building a brand online. After sifting through the weeds, there are a number of Web Design, Social Media, E-commerce Software, and Online Marketing Management tools that can help a business succeed in 2021.
If you are interested in further developing your digital presence you may be interested in these posts.
Hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let us know in the comment section below!
Or if you’d like help implementing any of these tactics into your business – drop us a line! We’d love if you left a comment/question for us to answer below!
Which management tool do you think will work best for your business?
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