With summer right around the corner businesses are looking for the best way to connect with customers via new content creation on their websites. Quality website content can do several different things for your business and they are all positive. The tips mentioned below will give any business the information it needs to provide quality website content for its visitors.
Begin with clear navigation and an uncomplicated layout. From a wide variety of topics to select from, webmasters have the ability to create landing pages to a completely different degree. Creating a plan like the webmasters at Maven will help drive content through your website effectively.
These premium ideas must be skillfully designed with secure and fresh content, easy for the viewer to access. To make strong navigation, quality websites must be organized into logically positioned categories where visitors can easily navigate. A succinct, easy-to-follow plan will ensure great content by clearly separating sub-sections and even a site map, whereas good use of location, color, contrast, and size can all help focus and calm the reader’s eye. Put simply, create a plan, and follow it like it’s a map leading to a treasure trove of goods.
Every page should include a clear and accessible call to action telling the visitor what the website would like them to do. In most cases, that comes in the form of a contact or sales page. A CTA is a great way to connect users with information, but customers should also recognize that they can still make a purchase. This is a necessity towards a business’s success. A website’s CTA should closely counterpart the intention of the audience.
The CTA should stand out more than anything on the page, using exemplified fonts and selling signals. SEO specialists will specifically design a CTA for your website that will stick out and lead visitors towards a touchpoint for contact or sale. See “Leverage Analytics to Track Consumer Data” for more.
Each page featured on a website has its own purpose. A landing page should act as a portal to what you offer on your website. Landing pages can easily be created through web management tools like Elementor, Yoast, and Woocommerce.
While the homepage is a great place to reel in an audience, users may get lost in the excess content provided to them. By creating a specific page, a link will take the customer straight to the intended page leaving no room for “wandering” around the web page. Speaking of web pages, there is a vast difference between a landing page and a website. This is clearly highlighted in “The Keys to Creating a High Converting Landing Page”.
With that, a specific landing page focusing only on a specific topic, i.e., customer support, services and product, blog wall, has proven to be more beneficial and user friendly. A landing page is designed specifically for turning page visitors into new leads or potential sales. With the use of correct web management tools and creative content, landing pages can supply your website with more frequent visitors.
This headline speaks for itself. In order to engage visitors with quality website content you must adopt the mindset “the simpler the better”. Don’t over complicate things! Make sure the visitor has the fewest questions regarding your page. The home page should be the main entrance to your website and directly detail how customers can benefit from your service, product, or more creative content.
Following a strong call to action, Make certain to include your contact details in several locations, like the footer of each tab, so it’s easy to find. Contact information should always be accessible with a single click. A skillfully designed contact page amplifies user experience, and while every visitor has different requests, the contact page should be a hub to respond to each individual request. Maven uses multiple CTA’s as well as a convenient contact page so viewers can easily relocate.
In terms of copywriting and design, far too many website developers position contact pages at the bottom of their priority list. The contact information page needs to include why someone should be contacting them, an email address and phone number, and include a CTA as well as a forms box to understand the reason behind why they reached out.
It’s pointless to have the greatest website in the world if no one can find it. SEO stands for “search engine optimization”, and is essential in making your company appear higher up on search engines. Most online traffic is sourced through search engines, and while paid promotions and advertising have a large impact on website traffic, optimizing your site will provide higher quality information to search engines so that your content can be more efficiently indexed and exhibited. If you use optimized copy to help Google rate your website higher search engine optimization, you’ll get instant exposure to prospects looking for your product or service. AT NO COST. Companies like GrowthSaloon can help you effortlessly increase your sales with SEO.
Use content that identifies why your business is exceptionally suited to provide the goods or services it does. Create a specific landing page dedicated to your reviews via Yelp, Google, or social media that exhibit your company’s dedicated history on the landing page. The key to building customer trust and loyalty is maintaining sturdy consumer relationships. Social proof helps customers recognize legitimacy of work and lets the customer experience real-world examples of reviews, recommendations, and projects that could eventually lead to a sale.
Keep your website up to date. Consistently update your site and remove outdated content that is no longer necessary or relevant. As mentioned above, the goal is simplicity as well as accessibility. Feel free to bookmark any outstanding content on your page or frequently visited pages with hyperlinks that lead the customer directly to that topic. Following the trends of the upcoming season can create more traffic towards your website. The beauty about keeping your website up to date is the old content can immediately be replaced with new content. With these tips the new content is most definitely going to be better than the old content as you get stronger at creating copy.
Let the customer see who they’re working with. Page visitors want to see what they’re about to buy and who they’re going to buy it from. Professional photography always sets the bar high and looks the most striking, the hint of professionalism will help isolate a company from the rest. In a 2018 visual culture study, MIT researchers proved that images were 20,000x more likely to be processed quicker than in-text readings. The human brain is wired to process images, and serves as a particular life hack when it comes to marketing a business.
Through customer data analysis, and the collection of all personalized customer data allows your business to individualize marketing campaigns per each customer data point. This not only helps with a better understanding of customer behavior and preferences as well as predictions into future sales decisions.
To fully maximize your website’s potential, following these tips and working with our experienced professionals can help you elevate your website’s click-through rate. At Maven Marketing Group, our goal is to personalize your business’ vision and create a precise gateway to enhancing the consumers’ digital experience.
Hope this article helps you out! If you want more advice for expanding your reach, getting leads, & growing your business — let us know in the comment section below!
Or if you’d like help implementing any of these tactics into your business – drop us a line! We’d love if you left a comment/question for us to answer below!
Which content tip(s) will you put into your new website?
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